Enor
Enor was an accessories brand that was in the process of launching sunglasses and small leather goods. The brand was created by my friend Nishant Thapar. Nishant had asked me to be the company's brand manager in December of 2021. The brand unfortunately due to manufacturing issues, however, you can find the work that I had done for the company below.
The first project that I took on was how we would name the sunglasses. I thought about the brand's name and how we could relate it to the sunglasses themselves. Enor is the Punjabi word for a warrior, so I thought about what makes a warrior a warrior. I figured that warriors always have a weapon on them, so I decided to research different weapon names. I landed on the sword Tyfring. I found out that the famous Tyfring sword came from Norse mythology. So Nishant and I decided that we would name all the accessories different weapon names moving forward to relate to the brand name. Below you will see the Tyfrings that were put into production.
After I figured out how to brand the glasses, I focused on the brand logo; I received an initial idea of the logo from Nishant. I realized that the logo did not represent what the brand stood for, so I took what I had and added to it, and created the second form of the logo.
